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Choosing the Right Colors for Your Site
Written by Adam Husarek   
Thursday, 17 December 2009 19:00

For the last two weeks, I have been designing a new website for our sister company, Digital Labs Media, based here in Tampa, FL. Recently, I decided to make some last minute changes to the main colors of the site after spending an extended period of time looking at the frontend of the site. Originally, I used a texture that just happened to be mostly yellow to create a background image for the site. At first, the background looked pretty cool; however, I began to notice that the more time I spent working on the site, the less I enjoyed being on it.

One day, after being on the site for several hours, I couldn’t take it anymore and I changed the background to a different color. After having a talk with my coworkers, we all agreed the textured, yellow background had to go. Later on, I did some research on web colors and it turns out that yellow is actually the most difficult color for the eye to take in, which makes it difficult to look at for an extended period of time if overused. It’s also said that babies cry more often in yellow rooms, and people lose their tempers more easily when the offensive color is overused.

I certainly don’t want to be responsible for fights breaking out, or crying babies, so I’m glad we ditched the yellow stripes. The moral of the story: the colors of your website really do matter. If your logo employs a lot of clashing colors, it might be a better idea to confine said colors to the logo, instead of plastering it all over your site. Unfortunately, I don't have the time to give an entire lecture on the color wheel and the psychology of the human mind, so I would suggest performing a search on Google for phrases like, “color psychology,” and “color theory.” You can find lots of useful information about the best ways to use certain colors, as well as some of the ways a particular color may affect a potential cleint’s attitude towards your company.


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