One of those options is “search engine friendly URLs.” One aspect of SEO is making your site easier for spiders to crawl and index. In other words, making it easier for search engine robots to read the information on your site and understand what it’s pertinent to. A search engine friendly URL is one that resembles the title of the page rather a string of random alphanumeric characters.

Example:

www.ExampleSite.com/p?=90ok2.php

(Not a search engine friendly URL)

www.ExampleSite.com/best-plumbers-in-dallas-tx

(Search engine friendly URL)

It’s easy to see that the search engine friendly URL clearly describes what the content on the page is about. Now search engines can more easily recognize that this page is about the best plumbers in Dallas, TX, so if someone searches for “plumbers dallas texas,” the search engine will consider this page as a possible match. Basically, using search engine friendly URLs is a very simple and easy way to improve where your pages rank in the SERPs (Search Engine Results Pages).

Changing your permalink structure to search engine friendly URLs is pretty easy to do. If you are using Wordpress, just go to the “permalinks” tab under the “Settings” menu and in the custom stricter box type: “%postname%” and save you changes. If you’re using Joomla, just go to “Global Control” under the “Site” menu in the admin panel, click “yes” on the check box labeled “use search engine friendly URLs?” and save.