Analytical data can assist in all aspects of the business decision process, from marketing choices to vendor contract negotiations. For example, precise passenger and crew viewership numbers for TV channels allows for better negotiating leverage at contract time. And knowing that passengers are not using the interactive TV system to listen to music can point to a possible design or technical problem.
Cruise Director’s analytics engine is a powerful tool for collecting usage data from all connected systems. Analytics are captured in near real-time on a per ship basis and are synchronized to the Cruise Director Cloud. This allows administrative users to slice the data per brand, ship type, or individual ship.
Analytics can be viewed in the admin console or exported into a variety of formats. Reports can be configured to feed automatically into headquarters’ business intelligence suite of choice.