Mobile Development


Sourcetoad specializes in creating mobile applications using cross-platform and hybrid development techniques.

Cross-Platform Mobile Development

There are three types of mobile development:

1. Native App Development

This is where you use a different programming language for each type of device you are publishing on. For example, Android apps are written with Java, iOS apps are written in Objective-C or Swift, etc.

Pros: Native app development allows apps the full power of the operating system. It is best suited for games or apps with lots of animations.

Cons: It’s often more complicated and expensive to go native. You have to rewrite most of the app for each device you’re going to publish to. This often means multiple vendors and long publication times.

2. Cross-Platform App Development

This is where a developer uses technologies that are not native programing languages to develop an app. Usually this means web technologies like HTML, CSS, and JavaScript. There are a ton of cool technologies out there that allow developers to use these languages to make an app with the same code that runs on the web, iOS, Android, and pretty much anything else.

Pros: Cross-platform apps are generally quicker and easier to build than native apps, so you can get to market faster. There are tools that allow you to update your applications without going through the App Store review processes. You can run almost 100% of the same code on iOS that you can on Android, cutting development and maintenance costs in half.

Cons: Cross-platform apps are not good at handling 3D graphics or complex animations. They can also be slightly slower than native or truly hybrid apps.

3. Hybrid App Development

This is where developers use a single set of technologies to create an application, but these apps “compile” to work more like native apps on the actual devices. Hybrid apps are, surprise surprise, a hybrid between native apps and cross-platform apps. Unlike most cross-platform technologies, hybrid apps have to have some customization per device.

Pros: Hybrid apps run almost as fast as native apps and use the native “views” of the operating system. This means that hybrid apps look and feel more natural than some cross-platform apps.

Cons: Unlike a pure cross-platform app, separate coding has to be done for each platform. This means that hybrid app development takes more work cross-platform app development, but better performance is available if required.

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